An introduction from Rachel; “I’m Rachel! I live in LA with my creative director/designer husband, Kevin and our two boys, Tao and Luca. I started this company right out of college with the goal of dressing women of all shapes and sizes and stages of life, and to make them feel beautiful and empowered. As a native Angeleno it's always been very important to me to participate in my local economy and put money back into my city which is why I have been ethically manufacturing my line in downtown LA since the beginning and employing people from all over the world. As I've evolved as a woman and businesswoman and as a mother, so has my brand. Thank you all for following along on this ride with me! Seeing all of you in the pieces makes me happier than anything!
I am lucky to surround myself with talented people in all aspects of my business who understand the importance of quality.
It all begins in our warehouse building in the arts district. All of our design, product development and shipping take place in downtown LA. This also lets me keep my eyes on every single detail.
The cornerstone of our brand has always been the luxurious fabric we use. Over the past fifteen years we have expanded our range of fabrics from our signature jersey and knits to include luxurious gauze, linen, and crepes, all of which are intended to feel as amazing as they look.
One of our goals as a small company is to reduce as much fabric waste as possible. We revisit favorite fabrics and prints, we buy headstock when we can, and we donate our leftover scraps and trims to schools to be used for crafts and costumes.