Brand Philosophy
“Sheeps have always been part of my life. Deeply anchored in Greek and Australian traditions, their presence were part of my childhood and influenced my creative mindset in a strong way”.
Maria Lye, Founder of Toasties
TOASTIES, A LOVESTORY WITH SHEEPSKIN SINCE 2016
It all started in 2016 in a Parisian luxury-leather workshop where Maria Lye, Australian-born and Parisian-adopted, fell in love with sheepskin.
At first, her mission was simple: reusing the wasted material she collected left out due to minor faults (up to 20% of the skins were not used) and transform it into stylish and functional accessories for cool families. Toasties was born.
FROM "HOLY CHUTES" TO ICONIC ACCESSORIES
Waste less, create more. Called "holy chutes", a funny frenglish pun to name the sheepskins offcuts Maria fell in love with, this magic and noble material became a range of iconic products, combining a unique style with intelligent design. From insoles to keep your feet warm to cover-seat bikes, gloves and mittens, our pop-colored accessories respond to specific needs with style and glory!
GOOD THINGS TAKE TIME
Five years later, Maria is still in love with sheepskins and her brand mission evolved towards a bigger purpose: make Toasties the most sustainable possible. By optimizing and maximzing the material in order to generate less waste, by reducing the number of partners to control the production chain, by knowing exactly where the sheepskin come from, by choosing carefully the partners to work with, by developing "sur-mesure" techniques for sheepskin products, Toasties is evolving and growing at a sensible pace, because good products take time to be produced.
TOASTIES DOESN'T MESS WITH SHEEPSKIN
Yes, you’ve understand well. Sheepskin is Toasties religion.
Whether it comes to touch, smell or look, each sheepskin is unique and must be cherished for its singularity and beauty.
At Toasties, they select each sheepskin one-by-one before allocating it to their iconic accessories regarding its natural properties (suppleness, density, softness). At Toasties, each product is approached meticulously to create a unique look and feel.
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